Celebrating 100 years of STVV is more than just marking a milestone—it’s about honoring the soul of a football club that has been an integral part of its community for a century. To capture this passion, we created a powerful video with a central theme: Football is Religion. Filmed in a historic church in Sint-Truiden, the video draws a parallel between the devotion of football fans and the reverence of faith, creating a truly emotional and unforgettable tribute to STVV’s legacy.

Award-Winning Recognition for 100 Years STVV

The impact of the campaign has been felt far and wide, earning prestigious recognition along the way. Locally, the campaign won the VOKA Limburg Marcom Award 2024, celebrating its creative brilliance and cultural significance within the region. This award showcases the power of storytelling in connecting a football club with its community, resonating deeply with fans and supporters in Limburg and beyond.

On the European stage, the campaign received silver at the ESSMA-awards, cementing its place among the best marketing campaigns across the continent. Competing with high-caliber projects, the campaign stood out for its emotional depth and innovative approach, proving that football truly has the power to unite and inspire.

A Century of Devotion, Captured in Film

The heart of the campaign lies in the video we created, which will be embedded here for you to experience. Every frame was designed to reflect the profound connection between STVV and its supporters, making it not just a celebration of 100 years but also a statement of what the club represents: passion, dedication, and community.

A Shared Achievement

This success is a collective win for everyone involved in the project. We’re incredibly proud to have collaborated with STVV on such an iconic campaign and to see it receive the recognition it deserves. To STVV and all who contributed: congratulations on this incredible achievement!

At Be A Legend Sportsmedia, we remain dedicated to creating meaningful stories and unforgettable campaigns that connect clubs with their fans in unique and powerful ways.

Watch the Video