Importance of a clear message in communication

 Sports without an audience sounds absurd, but an audience without sport is even worse. That’s why content creation is so important for clubs and brands. Nowadays it is essential for every brand to have a strong digital presence in order to optimally reach their target audience. How do you satisfy that online audience? What is your communication strategy?

Here are some insights we gathered over the course of many projects that may boost your marketing performance!

Delivering good content to your fanbase and audience can be a tough challenge. Not only the timing is crucial in issuing content, but also the message behind each publication. What we often notice is that companies and brands don’t have an underlying strategy for their communication and thus it all seems a bit random. For an effective communication style, one must establish a strong brand identity first.

To refer to Simon Sinek; people are mostly interested in ‘why’ your brand is doing what it is doing, the ‘what’ and ‘how’ are secondary. We all know someone’s identity is more than merely their DNA, it includes their personality and motivations.

With our expertise in sports marketing, Be A Legend has helped several sports clubs with providing content according to their mission and objectives. One of those sports teams is the basketball team Hubo Limburg United that takes pride in being a family club. Keeping this in mind, Be A Legend has been providing them with cinematographic content that reflects their values.

In the content piece below, you will find elements that echo that family-focused sentiment. Showing a lot of fans throughout the whole video makes the fans part of the protagonists. You will also find the featured fans to be diverse and passionate about their club. All these elements add up to support Hubo Limburg United’s message of being a family club. In case we only showed the sports highlights, this message of their core value would have been lost.

Of course, it can be difficult to find a narrative that fits within your branding and at the same time attracts your audience. Every sound communication strategy finds its roots in the mission and vision, so, lead with those. Who are you as a sports club / brand? Where do you want to establish yourself among competitors and why would consumers go for your product / service? In case you are having trouble implementing your brand identity into your marketing communication, Be A Legend is happy to upscale your club to its true potential.

Once you have decided upon a messaging strategy, it is vital that all content is tailored according to the consumer’s needs. Graphically appealing social media posts and strong copywriting will spark more engagement which is an organic and powerful means to spread your brand across the audience.

When creating content, it is also important to understand your target audience and how you can reach them online. Users of social / digital media want everything as effortlessly as possible and personalized. Therefore, make it about them and facilitate the digital consumer in absorbing the key message.