Bringing Jamaica’s Pride to the World: Our Production for Adidas’ Global Campaign
At Be A Legend, we live for moments that unite passion, pride, and global culture. So when Adidas approached us to produce, in cooperation with Homeground, their worldwide campaign to reveal the new kits for the Jamaica national football team, we knew this was going to be an unforgettable experience. Representing not just a team, but an entire nation’s spirit.
Capturing Jamaica’s Essence
Jamaica is more than a country; it’s a symbol of resilience, rhythm, and vibrant culture. This campaign wasn’t just about showcasing a new football kit—it was about capturing the heart of Jamaica. Our team worked closely with Adidas, the Jamaica Football Federation and Homeground to bring this vision to life, crafting visuals that would resonate with fans around the globe. Every shot, every scene, every moment was designed to reflect the bold spirit of Jamaica.
Discover all stills and motion of this project
