In Limburg we have a lot of talented athletes and professional sports teams. 2020 disrupted all of their ambitious plans. That is why media company Be Λ Legend, together with a number of professional clubs and athletes, joined forces to show that the Limburg sports scene is still alive.

“The idea of bringing Limburg athletes together for a promotional spot arose in the early months of the corona crisis”, says Wouter Biesemans, founder of Be Λ Legend. “Sports suddenly became almost impossible and many clubs faced an uncertain, financial future. Fortunately, the different clubs and athletes were able to get back to work faster than expected, but we still felt the need to support them in a creative way. With this video we show that Limburg still belongs to the top of Belgian, even in times of corona.”

“Football was hit hard, but most clubs were able to build up a financial buffer to get through the crisis”, says Wolke Janssens, football player of STVV. “If we can help and support other Limburg athletes in this way with STVV, we are happy to do so. This project was put together in a very professional way. Us football players cannot complain, but the smaller sports do not always get the attention they deserve. This video is a beautiful example where all different sports categories unite.”