At Be a Legend, we're passionate about sports and digital marketing, and we're always looking for ways to help our clients stand out and score big online. That's why we were thrilled to work with the Jamaica Football Federation (JFF) on their recent partnership announcement with Adidas.

The Challenge: Establishing a Strong Online Presence for the JFF

The JFF is the governing body of football in Jamaica, responsible for promoting and developing the sport throughout the country. As they prepared to announce their new partnership with Adidas, they realized that their online presence needed a boost. They needed a more professional and consistent brand across all social media channels, as well as a more strategic approach to content creation and management.


That's where Be a Legend came in. We worked closely with the JFF to understand their goals and challenges, and to develop a customized digital marketing strategy that would help them achieve their objectives.

The Solution: Professional Social Media Management and Content Creation

Our team of digital marketing experts went to work, setting up and optimizing the JFF's social media channels to make them more professional and engaging. We created a consistent branding and messaging across all channels, ensuring that the JFF's message was clear and impactful.


We also developed a content creation and management strategy that would help the JFF connect with their fans and followers in a more authentic and meaningful way. We crafted compelling and shareable content that would resonate with their audience, and which matched with the values of adidas.

The Result: A Stronger Online Presence and Successful Partnership Announcement

Thanks to our strategic approach and expertise, the JFF was able to establish a stronger online presence and connect with their fans and followers in a more meaningful way. Our optimized social media channels helped them reach a wider audience and generate more engagement and interactions.

And when it came time to announce their new partnership with Adidas, the JFF was ready. They were able to promote their partnership with confidence and impact, thanks in part to the professional and strategic approach that Be a Legend helped them develop.

Jamaica Football Federation - Adidas - Be A Legend - Digital Marketing - Content Creation - Shirts

Discover all stills & motion of this project